On the home appliances sales growth potential.docVIP

 PAGE \* MERGEFORMAT 4 On the home appliances sales growth potential According to Commerce Department statistics, since 2011 China’s home appliances sales continued to show rapid growth from January to October total sales of home appliance products, 85.2 million units, achieved sales of 215.8 billion yuan, an increase of 44% and 63 respectively % just from October 2011 month view, home appliances sales volume and sales rose 54% year on year and 71% color TV, refrigerators, water heaters, air-conditioning products accounted for four total sales of home appliance products, the vast part of the share from home appliances to the countryside in 2007 to start in October 2011, China’s home appliance products, total sales of 200 million units, achieved sales of 457.6 billion yuan, a total of 51.8 billion yuan for subsidies can be said that the effectiveness of home appliances significantly, effectively boosting domestic demand and promote the business income, promote modern life of the peasants. Home appliances implemented four years, many companies got a piece from point to obtain the economic and market share double harvest. Although the rural home appliance market in recent years after the project to guide development of home appliances to the countryside, farmers purchase new appliances, a stronger desire to eliminate old electrical appliances, and modern life of the appliance has a new experience, new knowledge, but is still far from the rural home appliance market far from saturation, the majority of household electrical appliance enterprises can continue to attach importance to the rural home appliance market and strive to further increase sales. I think, increased sales of home appliances, there are the following five potential: First, high-end appliances in rural market is still a huge potential comparison, home appliance products, prices are cheaper, the main economic and durable, but with the improvement of living standards of farmers, some farmers, es