On the medical reform movement in the prescription drug marketing.docVIP

 PAGE \* MERGEFORMAT 5 On the medical reform movement in the prescription drug marketing In recent years, with the advancement of medical system reform, bidding work in depth, drug prices have slumped, dealers operating room getting smaller and smaller, and even some smaller dealers out of business, a number of small pharmaceutical companies can not sustain ; product homogeneity is becoming more serious, a lot of products that do Zuobuxiaqu two years, and manufacturers and distributors to develop and choose what kind of species as a new economic growth points? Entry conditions for a good product too high, demand greater; promise to make more cash less, many manufacturers do not market services, stock-out serious ... ...; These are first-line market, the problems exposed in the face of prescription drug marketing problem, many people are in doubt, medical reform in the prescription drug market in the end lead? The current sales model of prescription drugs There are two major categories: the first is a prescription generic drugs, mainly through the circulation of the larger pharmaceutical companies such as Taihe, Kyushu Pass and other major move toward small and medium sized hospitals, clinics, although the distribution of profits in the individual less But as long as the amount of its profits still go big handsome, and some manufacturers also because they have accumulated the amount of rebate policy, which is the economies of scale, of course, these generic drugs a high degree of public acceptance and the price is not high. The second is a prescription medicine, special medicine, mainly through a wider distribution accounts directly to major businesses, the small demand for hospitals, some classes or general agent, whether manufacturers have a complete set of market development and management model, particularly impulse control, the means for more cargo, these types of marketing costs are relatively high, for doctors to do more promotional efforts, of course,