Out of supplies Maotai brand Dawn.doc

 PAGE \* MERGEFORMAT 3 Out of supplies Maotai brand Dawn Maotai stock-out of. No matter how anxious consumers, and regardless of how dealers complain that the brand is ultimately for the Maotai a very good thing. Maotai brand is long overdue good ‘stock-out’ work. So, I think that this ‘stock-out’ should be the intention to control the amount of Moutai result of the brand, rather than the true sense of the limited production, although Maotai fundamentally will exist capacity constraints. In fact, this self-limited output of high-end brand business strategy, many brands have been used and applied successfully, for example, in the tobacco industry occupies a pivotal position in the Chinese cigarettes are often out of supplies and prices situation. To the holiday season, then the stock-out situation is worse, often is ‘a’ smoke ‘hard’. However, its more out of supplies, the more price increases, the higher the consumer’s passion, the Chinese cigarette brand power of nature to be near-perfect show, and, brand and price increases in the stock-out process, move towards a higher grade . Person is this way, things will cherish the hard-won, high above what will ‘waiting’, knowing that things can not get it finally manages to make only ‘risk your life chasing’, otherwise, like supermarket 1.6 yuan / kg of rice, 2.5 yuan / kg of apples, 3 yuan / bottle of beer, and no one will be cherished, ‘waiting’ or ‘risk your life chasing’! A ‘distance’, only grades, and only ‘luxury’, it is human nature. Furthermore, the face of ‘new brand’ the ‘high’ and rise to Wuliangye, Maotai, Luzhou and Swellfun represented by the competition between high-end liquor brands is definitely not ‘fierce’ beyond words form the word, and more The first is the high-end liquor throne of ‘life and death struggle’. So, Maotai as a history and culture of carrying the heavy luxury brand, a consumer fascinated luxury brands, stock-outs of late, not only vividly the Maotai brand should have this noble