Out of product to see product - the idea of product marketing innovation.doc

 PAGE \* MERGEFORMAT 9 Out of product to see product - the idea of product marketing innovation After an enterprise product development, production and after market sales are not anticipated; a company selling a year or two main products, the market began to slide; a company listed on the product has a number of similar products have been besieged; an enterprise products from the market has not had a single day start a good life, rickety persist for two years, appeared to be at does not survive ... ... this is the excessive competition in China’s consumer goods market, the status quo. Ever since, many enterprises believe that the market has now become increasingly difficult, more and no chance. True? The author believes that China’s market is far short of Europe and the United States market, maturity, this seemingly fierce competition, but is a low-level, low level of homogenization of competition only, is the lack of marketing innovation company, caught in habitual thinking results. Marketing innovation involves many aspects of product marketing innovation is the idea to talk about my views. Turning to innovation, many enterprises have shown a fear of hardship, that innovation is difficult and need something to take great risks. Many businesses, especially early in the product research and development on the creativity and lack of innovation and blindly follow the trend, resulting in a large number of similar products in the market to form homogeneous vicious competition. In this case, there is no solution to these problems? In answering this question, let us first clear a concept, what is innovation? Many people have equated the creation of innovation, this is a way of thinking in error. From a marketing point of view we have to talk about product innovation, more is to change the old mode of thinking, change the angle of approach and methods. To give a well known example. ‘Coca-Cola’ in more than 100 years ago, when the birth is a treatment for headac