Out of the beer industry competition Mistakes.docVIP

 PAGE \* MERGEFORMAT 4 Out of the beer industry competition Mistakes The lack of innovation in new product development As the beer industry, the fierce market competition, and vigorously develop new products as beer companies choice. But many enterprises lack of innovation in the development process to take the so-called follow-up strategy, the design results of others ‘brought’, people development, he also developed what is what. In recent years, pure draft beer to become a bright spot in the beer market and trends, so many companies regardless of whether the beer production capacity, they have put ** pure (Health) of beer. Chaos and disorder of this situation, we seem to have become a habit, no one held accountable. Comments: Innovation is the life of enterprise. Beer industry should work hard in the product, brand, service and product innovation, make business personality to. To follow other people to go behind there is no way out. When will the price promotion Product promotion is a strategy to promote product sales and methods, but the current promotions on the beer market is simply a suicidal behavior. Many businesses begin with complimentary refrigerators, freezers, display cabinets, air-conditioning into the market debut as a card, followed by recruitment of a large number of promotional Miss going into the store promotions, the hotel’s marketing policy is to recover the cap and empty bottles, each bottle cap plus more than the price of 1 yuan, the hotel attendants are also obtained from the sale of beer, many benefits, such as shampoo cards, socks, jewelry and so on, this is only for hotel promotions. A greater stimulus to the agent’s sales per share **** cases of beer, can be presented a delivery vehicle, also held large-scale promotional activities **** night, always interested in creating a sensational effect, shift the enterprise benefits thrown aside. Comments: When the price war as the method used in almost all businesses, it will cause the