Out of the OTC drugs when the health care products will be sold Misunderstanding.docVIP

 PAGE \* MERGEFORMAT 6 Out of the ‘OTC drugs when the health care products will be sold’ Misunderstanding With the development of China’s market economy, China’s pharmaceutical industry is also gradually into line with the market economy, faced with a number of joint ventures, foreign drug manufacturers to enter the domestic pharmaceutical sales in the market competition is increasing, can be said to a white-hot level, in the This is the fierce market competition, and gradually a kind of popular drug marketing concept: that is, ‘to sell drugs when the health care products’. In this marketing concept of the initiative is indeed an achievement than a brand, a little list, a joint venture with Johnson amp;amp; Johnson’s ‘domperidone’, Sino-US GSK’s ‘Contac’ and so on, the state-owned enterprises Taiji Group ‘Qu Mei’, ‘acute bronchitis syrup’, Harbin Pharmaceutical Group’s ‘Yan Di’, etc., private enterprises in the ‘Huiren Kidney’ and so on, can be said to abound. Although many examples of success, but more is a large number of fallen silent losers. Indeed, many drugs here the concept of marketing, the result is sowing hope, human, material and financial resources, harvest is disappointing, vain, debt, loans. Therefore, I thought: drugs when health care products to sell, is often a beautiful trap can be said to First, what is medicine, health food 1, medicine: is used for the prevention, diagnosis and treatment of diseases of people purposefully regulate physiological functions, and provides for indications, usage, and usage of materials, including Chinese herbs, Chinese Herbal Pieces, proprietary Chinese medicines, chemical raw materials and their agents, antibiotics, biochemical drugs, radioactive pharmaceuticals, serum vaccines, blood products and diagnostic medicine. 2, Health Food: means that the food with specific health functions that is suitable for specific populations for human consumption, is capable of regulating bodily functions, not to cure dise