Out of the bribery marketing Wu Liang God together with the high-end hotels to win.doc

 PAGE \* MERGEFORMAT 12 Out of the bribery marketing Wu Liang God together with the high-end hotels to win The first part of the hotel to compete for resources with high-grade liquor companies ‘co-win’ support All to win: cooperation and win-win or win-win situation 1, the hotel competitive strategy and resource utilization (1) competition in the hotel is undoubtedly the brand competition. This competition not only in hardware, more or reflected in the details, services, integration of various resources and the ability to use the way, this also includes the use of resources and cooperation in inter-brand collaboration, and the depth of client resources development and other aspects. (2) As a brand hotel, its location, or embodied in a kind of symbol, we were able to attract customers is a result of this positioning or symbolic able to meet and satisfy their corresponding psychological needs: taste, wealth and wisdom of strategizing, political and business elite gathered in ... ... Of course, such satisfaction is different from all the specific details, services, public relations to achieve. (3) a hotel or the performance of its influence on the ultimate profitability, according to the classic 80:20 rule, the foundation of our profit is derived from the 20 percent of gold customers - is that they or their appeal for us to bring more customers and resources to bring more wealth. High-end hotels and upscale liquor business cooperation should be a right ‘resources, integration of the use of’ the co-win program: Wu Liang Wine With God ‘cultural ambassador, Wang Xiaoya tuning’ of public relations and the corresponding spread of the event promotion, and its 990 #1322; / bottle price positioning and ‘China’s leading super-premium liquor brands’ unique market-based driven by strong branding, which no doubt have Wuliang wine represents God this ‘non-rich that is your’ performed in his capacity as demand is very clear - that he belongs only to the 20 % of! - 20% o