Out of the depth distribution of the errors.doc

 PAGE \* MERGEFORMAT 31 Out of the depth distribution of the errors Distribution has never received so much attention to the enterprise, while the area of distribution has never been this time than now to be chaos and confusion, the distribution pattern of Chinese enterprises, have to have to change the time. Perhaps destined to become a distributor of Chinese enterprises will never have to face the marketing of “confusion” in recent years, whether it is business or dealer, thinking and practice on the distribution day interruption, but from a number of phenomena Look, distribution seems to have reached a “dead end”: Why can not cover products to the most extensive market? Why do products can not penetrate into the end of the market? Why the high rate of product out the terminal? Why is the display of products scattered in the terminal confusion? Why has the phenomenon of malignant repeated impulse current stock? Why is the price of new products within three months will be “sold through”? Why does not provide staff support is difficult to obtain distributors of enterprise attention? Why do companies always complain about the high cost and inefficient personnel? Why is implementation of the depth distribution is not sustainable to do so? Why companies are not difficult to maintain their own human resources to channels? Broader distribution or channel depth in the end is not a business in the future? ... ... ... ... All these issues are real problems with many enterprises. Efficient and cost seems to have become a paradox, is the distribution of the field can never be achieved “dream” Can it really be true? Our efficient and low cost unable to find a balance between it? solve this problem, is the only way for Chinese enterprises to distribute break! Efficient and low cost distribution model can co-exist it? A is a business drinks and puffed food companies, with 2003 sales of about nearly 2 million, despite sales growth every year,