Parent-child pairs of the one-child generation marketing.docVIP

 PAGE \* MERGEFORMAT 7 Parent-child pairs of the one-child generation marketing Coffey and Serghir in the ‘how to super-consumers ─ mothers with children marketing’ a book has created a new word ‘4 I4L ‘(4 4 legs consumers), they believe that the U.S. mothers and children together to form a special consumer units, many of consumption decisions is that they formed in the interaction, successful marketing, targeting parents and children need to help them build relationships and meet their need for interaction between them. I basically agree with their views, but specifically to China, the