Parity pharmacies with the service guarantees wake-up customers.doc

 PAGE \* MERGEFORMAT 5 Parity pharmacies with the ‘service guarantees’ wake-up customers Low-cost and services, is currently cheaper to use pharmacies more promotion measures, the homogenization of fierce competition, results are often at the expense of their profit margins, hurt staff morale, after several rounds of the athletic field and Pinqiang, and many inexpensive labor pains to start from the awareness of pharmacy The importance to long-term development strategy and began to pursue the means and service quality in the service detailed on the management, the operation of differentiation, so that the performance because of the cumulative effect of word of mouth and the emergence of vast a way out. In the past, cheap pharmacies are based on the homogenization of the bargains all means to win the market, the focus of attention was also induced by the interests, material incentives, etc. gather popularity, attract buyers and, ultimately, the realization of profits. However, with the opponent’s number, and people’s rational, service-oriented start to occupy a dominant position. Obviously, the parity in terms of pharmacy services through staff of the perpetrators to carry out and, therefore, pharmacies should first be committed to improving the quality of service personnel and stringent quality standards for the establishment of measurement, while in order to personalize, personalized service concept to to win favor, the eventual establishment of customer confidence, establish a quality service image. Specific daily lives, we will find that in commercial transactions, because of service intangibility, customers often difficult because of fears the quality of service standards in line with expectations at time of purchase hesitation. Therefore, service assurance system will need to be able to meet or exceed customer expectations, thereby improving customer satisfaction. For now, in many of the service means, if everyone with convergence, it is difficult to hig