Patient education- foreign prescription drug marketing Breakout and seek change.docVIP

 PAGE \* MERGEFORMAT 15 Patient education: foreign prescription drug marketing Breakout and seek change First, prescription drug marketing communication of the storm According to relevant regulations, prescription drugs are not permitted in public media on advertising. December 1, 2002, the state ban on a piece of paper, a declaration of the mass media prescription drug advertising end of the era. April 9, 2004, the Ministry of Health to carry out trades have a special rectification work, ‘with gold sales’ policy crisis hit. At this point, the two magic prescription drug marketing - adv