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Patient education- foreign prescription drug marketing Breakout and seek change
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Patient education: foreign prescription drug marketing Breakout and seek change
First, prescription drug marketing communication of the storm
According to relevant regulations, prescription drugs are not permitted in public media on advertising. December 1, 2002, the state ban on a piece of paper, a declaration of the mass media prescription drug advertising end of the era. April 9, 2004, the Ministry of Health to carry out trades have a special rectification work, ‘with gold sales’ policy crisis hit. At this point, the two magic prescription drug marketing - advertising and ‘with gold sales of’ gradually lost its power.
As a result, a number of far-sighted enterprises begin to plot strategy for the transfer of the patient quietly for large-scale health education with a view to the patient’s drug habits potential impact.
2, multi-win-win situation spawned patient education
1, the patient gradually higher education experts call
October 12, 2004, the fourth national nutrition and health survey results. Survey found that, compared to 1992, China significantly improved the nutritional status of residents, but there have been high blood pressure, diabetes, obesity and other chronic diseases, a rapid increase in the incidence of new trends. Industry experts point out that the lack of health education is one of the main increase in incidence of chronic diseases. Therefore, relevant experts called for carrying out health education in patients with imminent.
2, the patient’s own health concerns for patient education so that wind and water.
On the one hand, with the improvement of living standards, consumers pay more attention to their own health. They actively search and treatment of diseases related to information and drugs to doctors asking about her condition and treatment programs, actively participate in their own health care in the past.
In addition, most patients to bear some or all of medical expenses, they are eager to increased
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