Parmalat turns in China.doc

 PAGE \* MERGEFORMAT 4 Parmalat turns in China In 1995, the Parmalat Group and Tianjin State Farm Group, set up a joint venture in Tianjin, Parmalat (Tianjin) Dairy Co., Ltd., registered capital of 12 million U.S. dollars, total investment of 15 million U.S. dollars. China, the proportion of foreign equity allocation is 30% and 70%. In October 2005, Hong Kong and Po International Holdings Limited (CEC) a joint venture with Tianjin Tianjin bud Farm Dairy Group Co., Ltd., registered capital of 12 million U.S. dollars, total investment of 15 million U.S. dollars. China, Hong Kong’s equity proportion is 30% and 70%. A cycle of 10 years, but the company’s name changed, Parmalat, the dairy has been the world’s fourth brand, become a debt collateral. Past good scenery In 1995, the Parmalat brand identity to the world’s first high-profile liquid milk in China. In 1999, Parmalat on Tetra pillow became the high-end dairy market in Shanghai boss. Until 2001 before the state of Parmalat has always been on the upswing in 2001 reached a peak in Tianjin, once accounted for 70% of market share, annual turnover reached 1.7 million daily shipments of 90 tons, 3 Yuan, Guangming simply could not make the market in Tianjin. And now occupy 60% market share of about a day, shipping 200 tons of Tianjin Haihe Dairy, there were only a mere 7 tons / day. In July 2001, Parmalat and Nanjing Dairy Group’s joint venture in Nanjing Parmalat dairy company, a total investment of about 7,000 million yuan. Equity ratio was 65% and 35%, Parmalat absolute control. In 2001, the Parmalat factory in Tianjin Tetra pillow products off the assembly line, the product distributor out of a queue on to the factory to grab product, how much how much looting. But then look at the foreign management of a product so easy to sell, and quickly price increases, price increases are still hot after, but also up, but also hot, ascent! An average of two months, a price rise. Artificially overstating the price, a