基于平衡计分卡的小米公司战略风险评估.doc

基于平衡计分卡的小米公司战略风险评估 目录 TOC \o 1-9 \h \z \u 目录 1 正文 2 文1：基于平衡计分卡的小米公司战略风险评估 2 一、绪 论 5 （一）研究背景与研究意义 5 1.研究背景 5 （二）国内外研究现状 7 （三）研究内容及方法 7 （四）创新点 7 二、概念界定与相关理论 7 （三）平衡计分卡引入战略风险管理的优越性 8 三、小米公司战略风险管理概况 8 （一）小米公司基本信息 8 （二）小米公司战略风险的驱动因素 8 （三）小米公司战略风险管理的现状及不足 8 四、基于平衡计分卡的小米公司战略风险识别 9 （一）财务维度的战略风险 9 （二）顾客维度的战略风险 9 （三）内部流程维度的战略风险 9 （四）学习与成长维度的战略风险 10 五、基于平衡计分卡的小米公司战略风险评估 10 （三）小米公司战略风险结果分析 10 六、基于平衡计分卡的小米公司战略风险应对 10 （一）落实各维度战略风险应对责任 10 （二）制定重点战略风险应对措施 11 七、结论与展望 11 文2：基于平衡计分卡的绩效考核 11 【關键词】 绩效 绩效考核 平衡记分卡 11 一、绩效的定义 11 二、绩效考核的定义 12 三、平衡计分卡的定义 12 四、平衡记分卡的意义 13 五、结语 14 参考文摘引言： 14 原创性声明（模板） 15 文章致谢（模板） 15 正文 基于平衡计分卡的小米公司战略风险评估 文1：基于平衡计分卡的小米公司战略风险评估 Abstract With the great increase in the popularity of the Internet and the rapid advancement ofinformation and communication technologies， a series of Internet companies have been bornin line with the trend of the times As an Internet company founded only nine yea ago，Xiaomi has stood out among many Internet companies with its unique business model and hasgrown rapidly to become a leading Internet company in China Not only has it become thethird-ranked unicorn company in China with a valuation of $46 billion， but it has also beenofficially listed on the Hong Kong Stock Exchange in 2018 Xiaomis business model is thatafter the company sells intelligent hardware at a lower profit margin， it provides Internetservices to custome through the MIUI system It can be seen that Xiaomi Company isessentially an Internet company， except that its customer channel is different from traditionalInternet companies The business of Xiaomis external sales of intelligent hardware isessentially the channel of its Internet business This is why the publics perception of Xiaomiis more inclined to be a hardware company This business model can promote the stickiness ofXiaomis Internet business use through the use of intelligent hardware However， because itinvolv