Pairs of standard non-line brand beyond the Road.doc

 PAGE \* MERGEFORMAT 13 Pairs of standard non-line brand beyond the Road ! Why is Founder, Purple, BOE and so most everyone optimistic about the potential of the computer brand after years of hard work still not washed up after the first-line brand, while the listing of the Shenzhou-computers have been only three years and annual sales of 5.8 billion in one fell swoop into the second only to home-made computer giant Lenovo? Why are so painstakingly built up over the years in the market Geely, Changan, Xiali delays will not be accepted by the market, while a non-Qinmu born no one was optimistic about Chery in 2005 breaking through the 20 million vehicles in the Doomsday for 2006 has exceeded 30 10000, becoming the first Chinese car brand? Why with the war years, Yan Ao Tsingtao beer, Harbin Beer, Zhujiang Brewing has been unable to become a national brand, which has been the industry believe that a complete line of new entrants who do not understand China Resources Snow, but in just a few years to become Qingdao Beer the biggest rival, 05 to reach 5 million tons annual output and sales reached 80 billion yuan, a single brand sold more than 1.5 million tons, has become the industry leading brand? ... ... This is a typical ‘slow the loss of the weak have died,’’bad’’is dead’ era. Hengqiang the strong and the weak the more weak. As a leader in rules of the game makers are always pressed through a variety of tools and attack all non-line brands. Challenge? Or decline? As a non-line brands, is to become a challenger or a decline of the users? This is all non-first-line brands have to think about and address the biggest contradiction. Core of the problem is: Who are you? You want to be Who? Different enterprises from different industries, because of different market position, strategic planning, growth path, a means to achieve its objectives is bound to be different. Is a constant self-transcendence and then Superman? Or better than the first-line brands to