Pepsi-Cola one dollar per bottle-.doc

 PAGE \* MERGEFORMAT 5 Pepsi-Cola one dollar per bottle? An advertising language ambiguity, so that cashiers know what to do, faced with hundreds of customer results will be what? Case As the old saying goes: ‘Wise 1000 taking into account, there must be a loss’. This is for modern enterprises, are no exceptions. Any experience in enterprise development can ever be smooth, perfect, and occasionally also exposed some problems with the lack of the normal bounds of reason that the key to see how companies face and how to deal with. The treatment process, the human factor is particularly important, because the business practices of all public relations activities, successes and failures, degree of effectiveness can be said to a large extent depend on public relations practitioners and corporate members of the quality and awareness. This took place in Chongqing, the business-screen ‘Snapshots’, intuitive in terms of yes Blason sentence to the edge of Carrefour came out from the crisis, but the whole incident from beginning to end has left people with inspiration and a warning is particularly deep. ‘Blason the phenomenon of’ inspiration All along, the business community there is a consensus that the ‘public relations is absolutely not to fight it, it should be a need to consistently work’, so we can not simply rely on rhetoric but should rely on our relentless work to win people to represent us and our corporate identity. It is in this sense, the ‘Carrefour’ has been able to give people in the whole incident left a deep impression on the most crucial in dealing with the crisis thanks to Blason’s gestures, not only on behalf of a business a good image, but more importantly, also embodies a sophisticated public awareness of good management. ‘Golden Goddess of Mercy Carrefour stores’ This time the activities carried out bargain, be fair, really never expected that their advertising would lead to such an uproar and caused the public and should not be any misu