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Perspective on health care products industry in strange phenomena
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Perspective on health care products industry in strange phenomena
Health care products industry, has been hailed as a sunrise industry in the 21st century, its high profits, return of the rapid, low-profile, the threshold of many other industries have also made the success of the elite boss swept immediate concern, once started, they found into a Beautiful traps, far from reality and imagination, especially those for the regional deputy medical health care products distributor, common shouted ‘wolf’, before the easy ways and means to make profits not working, why take 20 buckle to the product operation after six months found no make money, and some increase investment, and some change of products, and most of them are subject to greater harm, saying the language of popular metaphor of the health care products market operations and the status quo ‘to do Advertising is seeking death, not advertising is waiting to die ‘, so some people sent a sigh, health care products industry is really’ sunrise industry does not Chaoyang, windfall profits products do not ‘, the situation is really the case?
According to statistical data show that in 2002 the health care market share of more than 500 billion yuan, a year is still increasing at the rate of 20%, but the accumulation of wealth are increasingly concentrated in relatively strong strength of the company, most of the SMEs and Dealers at the edge of a struggling, many of the regional distributor agent product prices buckle is growing, and profits are getting smaller, the industry really had to re-shuffle of moments analysis and the revolutionary changes needed in-depth analysis reason, to think before moving.
I service and track the past few years a lot of companies and dealers, analysis found that there are three major drawbacks hinder dealers to make money, these defects are not resolved, ‘No profit profits products’ phenomenon will continue; regardless of that Once the company resolved these
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