Pescod Chegui triple- a modern version of mere copycat.doc

 PAGE \* MERGEFORMAT 11 Pescod Chegui triple: a modern version of ‘mere copycat’ In today’s home appliances industry, the most eye-catching than the country of beauty and Gree disputes. According to statistics: This year, February 20, Chengdu Gome To start the off-season market, without the permission of Gree circumstances, the unauthorized sales of the top three Gree air-conditioning in the two air-conditioned large price cuts, Gree caused strong resentment among the parties, and declared a temporary halt to the country the United States supply, after which the two sides of the escalation of conflict in the middle of March, the National United States announced a nationwide clean-up Gree air-conditioning, given rise to public concern, criticism of the country the United States of those who have criticized the Gree those with them. Although the final outcome of this event that we do not know that this incident did not affect us both a good forecast, but the incident did for the country the United States, the two sides make a lot of eyeballs Gree, save a lot of advertising costs, especially in terms of Gree, is like playing the upstream appliance manufacturers dissatisfied with the downstream flow of corporate exploitation, to resist the model. At the same time, although the Gree not been able to enter the country the United States, but because of the incident lightning hand Suning, Dazhong, and become large and medium electric air conditioner brands in this year’s devaluation, one can say that this incident is the biggest Gree beneficiaries. However, in this case has been talked about a time when the industry, but also came Guangdong Zhi Gao said that he wanted to stop the triple air-conditioning supply news. According to media reports: Because of Fuzhou triple appliances in the March 18 media promotional advertising will be a variety of air conditioning made a comprehensive promotional products, including air-conditioning at the magic price indicating special