Plant protection industry market and channel.doc

 PAGE \* MERGEFORMAT 13 Plant protection industry market and channel On the crop protection industry has always wanted to write a marketing article, but worried that others would say that in the agricultural sector is still shallow, not speaking, Mou-yin Looking back, music without boundaries, there is no line marketing industry. In fact, we were not talking about marketing, industry background, the most important thing is to market has to be ‘feeling’, to see who the first to smell the ‘market’ taste. That bar freely today. We have often said, marketing, it literally is the number of sales in the market planning activities. We have also been in the pursuit of brand influence, many enterprises have been praying like Coca-Cola, Procter amp;amp; Gamble can still centuries in the minds of consumers ‘red flag never fell’. Maybe we generally only see their avalanche of advertisements, ferocious propaganda on one side. In actual fact, the brand influence the overall strength of the complex, but the performance is long-term market planning, brand and channel sedimentation highlight the strong results. This integrated strength of the market, often through abstract and touch the two channels to achieve. What is the market? Is that the sale of the place? Is the ubiquitous image, she is Matrix (the mother). From the big and it is atmosphere, is everything around her, including political, economic, cultural, religious, customary and many other factors. Easy to understand, so-called political factors, that is, the power to decide the political leaders, decision-making preferences shown by tilt. If a loan issued to suppress, shrink the money supply in the market will show the volatility of real estate and banking; an intensive introduction of the land to be free to plant field crops countries have subsidies, immediately lead to the market armed agricultural crops such as rice, seeds, significant increase in overall sales of fertilizers and pesticides. The so-called religi