Positioning battle of the three countries.doc

 PAGE \* MERGEFORMAT 7 Positioning battle of the three countries On the location of Al #8226; Rees, marketing and master strategist of Al Ries, and Jack Trout, Jack Trout, co-founded, which in many ways to subvert the modern marketing “Bible” - lt;lt; Kotler Marketing Management gt;gt; bring our ideas, it is a new generation of marketing is not too much, however, On the location of the birth of a vacuum is not unique, although the word “positioning” (Positioning) Trout was first filed in 1969, used to refer to a favorable position in people’s mind. In fact, positioning is a function of the human brain, the first day of the positioning rules in the human brain began the history of its existence. Of course, the phenomenon of orientation and positioning of thinking in the early activities of the ancestors was not as good as today’s so obvious. Positioning is increasingly competitive and becoming more and more prominent, the more important, in turn, positioning the competition more dynamic, more exciting to turn over, we can find, who impressed us so that our memories of the wonderful chapter are for some heroes to locate thinking logistics strategy, the Game Zhengheng positioning history. The three historical reason why the Chinese people, the most attractive and enduring story, I think, precisely because of Cao Cao, Liu Bei, Sun Quan, Zhuge Liang, Jiang Wei, intentionally or unintentionally, the typical positioning of the war’s sake. Cao Cao’s positioning Marketing is a battle for the mind war. Essence of positioning is to win over the people and building a brand. Easy to break into people’s mind there are three: first placeholder associated with positioning, and re-positioning to competitors. Mental resources are most scarce resource, and thus the first placeholder is often the best strategy. Cao Cao is the recognized first pander Xiandi, “Emperor and the nobility, and he began to represent the Han Dynasty Central Government to give orders, occupied “