Positioning is not disregard the changing circumstances.doc

 PAGE \* MERGEFORMAT 6 Positioning is not disregard the changing circumstances Why companies do not easily change the existing positions? An enterprise product market positioning will point to a crowd, they are the consumers of this product group. Our marketing campaign to do is inspire and educate some people, but these people are not necessarily consumed people, they are enterprises should promote the population. Any consumer of a product has its own population and the promotion of sub-populations. ■ consumer groups and to promote the positioning of the different groups From a marketing point of view we have to analyze this issue. For example, a product of consumer groups may be the age of 20 to 50 years old, in order to make this consumer group, we can not while educating these people, because it spans a great crowd, has a great generation gap, and we use a model to educate such a large crowd is very difficult to do a good job, with multi-directional thinking to educate the people is impossible. If so, then our business brand impression in the market would be neither fish nor fowl. Therefore, we can only find a group to educate, specializing in the crowd, and let the other people to induction. For example, you can choose to pairs of 20-year-old education-oriented populations. This is inside for many reasons. First, the 50-year-old young people how to sell products, while more than 20 years of age to consume 50-year-old who is not the product. Second, the 20-year-olds positioned to promote the crowd, then people will always positioned behind the more than 20 years of age. Well, today, education is more than 20 years of age, next year we will also educate more than 20 years of age, the year after next we will also educate more than 20 years of age, continuous education, more than 20 years of age, consumer groups raised every year, next year to educate the 20-year-olds was 19 years old this year, the year after the 20-year-old to educate people, also 18 yea