Positioning is the soul of 4P.doc

 PAGE \* MERGEFORMAT 4 Positioning is the soul of 4P Trout (strategic positioning consulting, general manager of China Deng Delong (By: This is Mr. Deng Delong as Hou Defu book lt;lt;go beyond Kotler: Marketing positioning on the new direction of Chinagt;gt; a book by the order. “Positioning” is the 4P’s soul! Kotler said: “If the company to produce the appropriate product (Product, develop an appropriate price (Price, the use of appropriate distribution channels (Place, supported by appropriate promotion (Promotion, then the company will get success. “really true? Appropriate products, the company certainly can be produced. Can be the first to mention the generic technology of today is more generic late 1950s technology, the opponents as you can produce with the same product, probably more than you can quickly to the market, no matter how your high-tech products, so the first “P” is the rapid replication technology to deny. The right price, the company also worked out of course, and often appropriate low so low to where to call the appropriate low? Lower than the opponent on the right? When your opponents think you low prices a threat to his business time, believe me, he will not hesitate to pull the price much lower than you and more so the second “P” will be led by the nose of competition, you never know where to call the appropriate low. Appropriate distribution channels, companies can of course to build McDonald’s channels are everywhere, we do also see it very successful, but we also see the place as long as there are McDonald’s, KFC there, maybe there will be true after effort. That’s good, we all succeed! You said that possible? But it is undeniable that if you channel more than the number of opponents many times, you may succeed, but that does not call the appropriate channels, right? Finally, the appropriate promotion. Consumers, said: “We do not appropriate the promotion, the more we want to promote the better!” I have seen a washing