Positioning marketing - small and medium enterprises to survive.doc

 PAGE \* MERGEFORMAT 9 Positioning marketing - small and medium enterprises to survive As China’s market economy mechanism, mature market economy, the competitive environment becomes ever more important.. The competitiveness of enterprises by the year 2000 based on supply and demand, product quality, promoting the concept of competition, from 2000 to 2005 before the business to compete primarily based on market demand, and now the demand from the market and further extended to the consumer mentality of occupation, which reality is that from a market demand, marketing From .com idea where to extract the targeted segment marketing concept. Therefore, after 2005, competition in the market and the competitiveness of enterprises has reached the age of targeted marketing. Targeted marketing is a new marketing concept. Evolution in the marketing concept is divided into three phases: (1) product marketing concepts, including the production concept, product ideas, marketing concepts. (2) marketing the idea that the market demand as the center of the new marketing concept. Targeted marketing and belongs to this phase. (3) green development marketing concept, that is, the former marketing concept for the human sublimation. Including the concept of eco-marketing, social marketing, public relations concept, big market concept, the concept of cultural marketing, and so on. Course of this evolution is the birthplace of the United States marketing experience. Marketing concept in other countries has been largely experienced from a production to sales Dingxiao to the nature of changes in production quotas. Such as China in the establishment of a socialist market economy, the marketing concept that is a gradual shift from the concept of product marketing for product-centric marketing concept to a market that is customer-centric transformation. Therefore, a buyer’s market in China is evolving circumstances, we should vigorously advocate targeted marketing. What is targeted mar