Positioning the core of the theory- one center and two basic points.doc

 PAGE \* MERGEFORMAT 19 Positioning the core of the theory: one center and two basic points Since Ai #8226; #8226; Rees and Jack Trout in the seventies of last century has been put forward positioning theory, positioning theory more and more attention and recognition. In 2001, the orientation is the history of the American Marketing Association named the greatest impact on the U.S. concept of marketing. In 2007, the U.S. media authority named the “master of the world top ten business strategy”, Ai #8226; Reese strategic areas as marketing representatives and Peter #8226; Drucker, Jack Welch, etc. #8226; One parallel (well-known marketing professor, “lt; Marketing MANAGEMENT “gt; The list of Mr. Philip Kotler marketing #8226; second, top business guru in the eleventh largest in total. In 2009, the American “lt;Fortunegt;gt; magazine (Fortune, 2009 2 issue launched the” best commercial in the history of one hundred classic “top ten introduced by Rees and Jack #8226; Ai #8226; Trout coauthored lt;” Localizationgt; gt; ranked first. Today, the two masters of the continuous practice and continuous innovation, positioning theory is getting more sophisticated, full, and finally the formation of today’s magnificent building. Positioning with two Chinese masters come to preach the promotion and application of positioning theory of Wong Lo Kat great success in China, positioning theory has gradually spread in China, more and more the business community welcomed and valued. The problem is that many people, many businesses and even a lot of marketing, management consulting so-called experts often intentionally or unintentionally, “the words too literally” or “repeated the baseless assertion”, misreading, misunderstanding, misrepresentation, misuse of position, to do a completely different orientation. It can be said China may be positioning marketing, management was misread, misrepresentation, misuse of the concept the most, one point of view. This is to so