Positioning theory how to become a complete marketing system.doc

 PAGE \* MERGEFORMAT 7 Positioning theory how to become a complete marketing system “Positioning theory” has been called the world a milestone in the history of marketing. In my opinion, localization theory really is unprecedented tool brand, marketing scholars will be complicated by the existing brand theory becomes easy to understand, and with a strong of practical and forward-looking, with very practical guidance to the value of every business managers need to seriously study are based materials. However, today’s China marketing industry, location theory still can not become an independent branch of marketing disciplines, positioning theoretical point of view of marketing materials can only become a knowledge point, and did not form a complete marketing system independent. I feel very sorry for this phenomenon. China today, as the beginning of last century when the capitalist countries during the industrial revolution, as new types of goods and new brands such as continuing mushrooming, the existing system of traditional marketing theory is based on Western countries have been fully competitive environment, refining the brand out, its core is how to improve the efficiency of business operations, and can not really give a new brand in China’s booming provide sufficient guidance on the strategic level. and created the brand positioning theory back to the origin, the reality of the Chinese enterprises have a greater value. This article attempts to build on the positioning system to do a theoretical analysis in order to get more concerned about the marketing sector colleagues, which led to its development into a complete theoretical system sound. First, the core concept of System Traditional marketing management school has the following basic concepts: transactions and exchange, demand and needs, goods and services. Marketing Management School of thought is the essence of business needs to target potential customers to provide to meet this demand the prod