Positioning how to toggle customer heartstrings-.doc

 PAGE \* MERGEFORMAT 14 Positioning how to toggle customer heartstrings? With the success of Wong Lo Kat project operation, Guangdong herbal tea throughout the country have sprung up everywhere. Herbal tea has been sent to ‘China Coke’ great expectations. However, in Guangdong, Hong Kong, the emphasis on the efficacy of herbal tea shops where selling herbal tea, herbal tea is usually better than bottled bitter. This has prompted many outsiders and young people feel resistance, do not want drinking herbal tea shops of consumers tend to aging. How to give new life to the traditional food? How to re-interpret traditional food culture? How the new positioning, packaging, catering companies, products, inject vitality into this? Thatched Cottage known international chain (China) Co., Ltd. is operating a paste, herbal tea, desserts, nutritious snacks Dunpin and Guangdong were a chain catering enterprises. In 2005, the author is known Thatched Cottage restaurant chain into a sentimental location, coupled with its thatched cottages to know the quality of excellent products and make known thatched cottage in the target market irresistible force, succeeded in occupying the minds of consumers in the market and formed a new dining habits. Project Origin: ‘Eat Drink Man Woman’, ‘food color, sex is also’ is five thousand years of Chinese traditional culture tone. Food has always been positioned to survive wrapped in belly taste buds entertained the basic functions, and even into the thinking and emotional opposites: ‘bellies full, head on empty’. Many businesses, when the publicity highlighted the product itself, the color, smell, taste, add a little stress on the dining environment rendering. However, as economic development, consumers are no longer satisfied with basic eat, eat. Eat, up to a kind of cultural context and height. Do a good job and consumer sentiment, emotion-related perceptual positioning, catering enterprises will be laid a solid foundation for the de