Positioning- to help local chocolate companies Deus Ex.doc

 PAGE \* MERGEFORMAT 8 Positioning: to help local chocolate companies Deus Ex Acknowledged master of marketing in today’s world, and Trout amp;amp; Ries macro chapter masterpiece, ‘location’ launch marks the era of marketing by the USP, brand image of the era into the era of targeted marketing. Positioning in order to seize the minds of consumers in the first second place with great power, become a modern marketing war the most effective and sharp weapons. China’s chocolate market, with Mars, Hershey, Nestle, Cadbury chocolates in the world, represented by giant in advertising on high-altitude bombings, in the terminal started Cuntubizheng intense competition in an attempt to completely carve up and monopolize the Chinese market This is a big cake. With ‘Le Conte’, ‘Kai Sa Weideng’ as representative of the Chinese chocolate enterprises in production, technology, capital, brand, management, not in a dominant situation, pick up the ‘location’ is a powerful marketing weapon in the industry giant built by a hail of bullets, iron wall in the blaze of a new trail. Cake attracted a world-class giants fierce contention As a representative from Europe and the United States of high-grade chocolate dessert food, from entering the Chinese market has been gradually being my favorite of consumers, chocolate has been with Coke, hamburgers together to become a symbol of Western culture. At present, China has imported chocolate market, the transition to a period of growth, but the per capita annual consumption of chocolate capacity less than 50 grams, less than the average consumption level of the Western countries of 1% (Switzerland is the world’s largest country in chocolate consumption per capita annual consumption of 10 kg; Asia, Japan, South Korea, the annual per capita consumption is 1.4 kg); market development from a blank to an annual sales more than 60 thousand tons, and an annual rate of about 15% growth in the West as a giant chocolate confectionery market in the