Post-WTO Chinese enterprises to explore international market research marketing strategy.docVIP

 PAGE \* MERGEFORMAT 15 Post-WTO Chinese enterprises to explore international market research marketing strategy Abstract: In 2008, China’s accession to the WTO in the seventh year, after a five-year transition period, along with the gradual opening of China’s industries, China has further increased the level of participation in economic globalization, companies are more quickly embarked on the pace of internationalization. Chinese enterprises due to lack of experience, many aspects are not yet ripe, in the process of going out, there are some problems, however, internationalization has become an inevitable trend, we have determined not move to explore the international market, then how to carry out marketing strategies How to choose? This is a focus of this paper. Keywords: Post-WTO international marketing strategy First, the definition of post-WTO era and China’s need for enterprises to develop international marketing With the lt;lt;foreign banks Regulationsgt;gt; the implementation of banking - the last piece of China’s WTO commitments in key territories, and foreign capital, fair competition ushered in a new era, at the same time opened the prelude to China post-WTO era . With its accession to WTO, as the end of the transition period, from the microscopic point of view, our business more and international standards, our business in various industries are facing increasing competition is our company’s accession to WTO seven years, the enterprise indeed increased competitive strength, vision and more open, they indeed are the two markets, domestic and international markets to bring both opportunities and challenges they face competition from foreign companies, this competition is not only reflected In our own domestic and foreign market competitiveness of enterprises, but also in our “going out” in the international competition in the market, “post-WTO era” has great symbolic value. Chinese companies experienced a “crying wolf” after