Potential customers and a comparative analysis of actual customer.docVIP

 PAGE \* MERGEFORMAT 8 Potential customers and a comparative analysis of actual customer The market is a reality of the goods or services for all buyers and potential buyers (Philip Kotler language). Therefore, the essence of competition in the market of potential customers and the real competition for customers. The customer into the reality of potential customers and clients, and its made to compare not only the conversion period of the inevitable under the conditions of a buyer’s market demands, but also for the survival and development of enterprises of great significance; potential customers and the reality of the premise of mutual customers each other conditions, both the mutual influence, mutual restraint, but also with each other infiltration, cross-cutting, two for one, working together on the market and enterprises; how potential customers into real customers, the market for modern enterprises to further enlarge the core issue of . This paper points out the potential customers and clients the reality of the modern enterprise survival and development of significant impact, analysis of potential customers leading to generation and there is reason focuses on the potential customers into real customers strategy and key links, with a view in the intense vortex of market competition among enterprises, especially SMEs, can benefit from the broad. One, potential customers and actual customers of the origins and significance of a comparative analysis of 20 years of reform and opening up, China’s rapid economic development, the market has undergone profound changes. Over the years China experienced a shortage economy, a seller’s market no longer exists, the current market is over-supply of the buyer’s market. Under these conditions, while market demand is limited, excessive supply of products; the other hand, competition is intense, and a substantial increase in business costs, corporate profits increasingly thin. At the same time, the majority of consumers