3.文化的定义跨商务文化交际.pptVIP

Intercultural Communication ; CONTENTS;1.Cultures Defined ;Warm-up Question:;Define cultures yourself;文化的定义; Edward T. Hall; Geert Hofstede;2. Characteristics of Culture;Characteristics of Culture;1) Culture is shared ; Actually, culture is not innate sensibility, but a learned characteristic. Children begin learning about their own culture at home with their immediate family and how they interact each other, how they dress, and the rituals they perform. When the children are growing in the community, their cultural education is advanced by watching social interactions, taking part in cultural activities and rituals in the community, forming their own relationships and taking their place in the culture.;;;In order for the culture to be transmitted from one person to the next, and from one generation to the next, a system of symbols needs to be created that translates the ideals of the culture to its members. This is accomplished through language, art, religion and money.;For the sake of keeping the culture, functioning all aspects of the culture must be integrated. For example, the language must be able to describe all the functions within the culture in order for ideas and ideals to be transmitted from one person to another. Without the integration of language into the fabric of the culture, confusion and dysfunction would reign and the culture would fail.;;It is necessary to recognize that cultures are dynamic rather than static. They are constantly changing and evolving under the impact of events and through contact with other cultures. Cultures change through three most common mechanisms: innovation, diffusion and acculturation;;;Ethnocentrism is the belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is correct. Ethnocentrists believe their culture is the central culture and other cultures are incorrect, ineffective, or quaint/odd.;;3. The