Price war is not only to play even more to win.docVIP

 PAGE \* MERGEFORMAT 29 Price war is not only to play even more to win Price cuts court death, did not fall but is waiting to die. Because today the price of concessions, most likely is tomorrow’s market decline, and often make us more disadvantageous ‘status to’. The price of war faced by competitors is reduced or not reduced business decision-makers has become the most headache problem. And other effects of marketing decision-making compared to price adjustment is more effective obviously much faster, so often used as a business decision-makers of the magic bullet to solve immediate problems, but they largely ignore one of the most fundamental management thinking: To develop a the company’s contribution to the rate of a high degree of pricing strategy, in determining each of the decision-making, must take into account their future competition and profitability impact. 1, the price war, is hard to say ‘no’ It increasingly difficult to exist in a monopoly today, almost no company can avoid a price war, or turn a blind eye to the price war in China, even if is not allowed foreign investment and private enterprise to intervene in rail transport, it must face the challenges of the market - air companies, passenger transport enterprises and so price competition. We are always, everywhere you can see a price war: last month, or 800 yuan for the same type of color television sets, this month may not be a surprise price to 700 yuan, not just claims of the manufacturers to follow the price reduction is also possible to lower prices immediately 10%. Even if only a few companies in an industry may also be growing and becoming more everywhere, like China Mobile and China Unicom, the original two-way charging too leisurely tour of the middle pond, Toshiya, but the PHS upset, so that the original spark scattered calm the market. At present, the market price war, there are two: one is the initiative to attack, the other is a passive face a challenge. Their division is n