Probe into mystery of Montagut Huakaibubai.doc

 PAGE \* MERGEFORMAT 21 Probe into mystery of Montagut Huakaibubai [Abstract] Montagut as an international well-known clothing brands, iconic flower design in the highly competitive market booming market thanks to its unique business strategy. In this paper, the strategic perspective, from a business philosophy, technology and service innovation, marketing strategy, brand protection and international operations in such areas as analysis of Montagut the key factors to achieve market success and links to the internationalization of Chinese enterprises at this stage management and market development has an important significance as reference. [Keywords:] Montagut; market strategy; Analysis First, a model of successful family business As a French classic fashion brand Montagut since its inception in 1880 has gone through 120 years of glorious history. As early as the 16th century, the French king decided at the Mount Saint-Sauveur Valley, the mountainous province of attempts to raise sericulture, the production of silk, this tradition has continued for centuries. In 1880, Guston Ting Lande set up a silk factory, the cause of this can be created and handed down. In 1925, the founder乔治汀兰德Montagut started a knitting factory, his discerning and began processing and production of lingerie, becoming the first in a long-barreled Montagut lingerie and stockings of the operators. In 1950, his son Leo Gros bought this Knitting Factory. To the present, Montagut is still a family-controlled by high-Shi private sector to become a world-renowned brand family business model. As乔治汀兰德founded the first Knitting Factory mainly produce ladies underwear and long-barreled stockings, they have, in order to reflect the product positioning and features, design, and established the elegant flower logo as a product brand, in order to This and other apparel products separate. As the positioning accuracy and specialized production and sales, Montagut won