Problems and countermeasures about our animation brand marketing,.doc

 PAGE \* MERGEFORMAT 19 Problems and countermeasures about our animation brand marketing, Papers network: Abstract: animation industry known as the 21st century the most development potential sunrise industry of animation industry core competitiveness from the animation brand, brand management, and it is impossible to participate in international competition in the market, and even the local market share will be lost exhausted poor awareness of brand building, product local cultural features missing animation professionals products originality weak, underdeveloped derivatives, failed to form a complete industrial chain, China’s animation industry today. we must analyze and solve these issues, and to explore initiatives to solve the above problems, is to establish domestic animation brand, enhance the international competitiveness of the brand, to further promote better and faster development of China’s animation industry brand. Keywords: animation industry animation brand brand connotation countermeasures With the surging of the tide of economic globalization and integration of commercial, animation industry has become a field of people compete for the United States, Japan, South Korea, the three pillars of the situation and has formed. The United States is the largest animation production and animation products exporting countries in the world today, the cultural industry in its domestic industrial structure after the military industry, ranking the second. Japan is the second largest after the United States, animation production, Japanese TV animation industry has become the culture, including the animation industry in the global share of 60%, accounting for 70% of the share of China’s TV animation, accounting for more than 80% of the European share second only to the second pillar of the tourism industry. The Korean government attaches great importance to the animation industry, to give the animation industry policies and financial support to ma