Procter amp;amp; Gamble seeks to simplify.docVIP

 PAGE \* MERGEFORMAT 3 Procter amp;amp; Gamble seeks to ‘simplify’ When we have not taste good enough to Procter amp;amp; Gamble brand extension strategy has brought us inspiration, the P amp;amp; G once again walk in the lead. It is doing - pieces of incredible things: reduced. Whether the world really need 31 different kinds of Head amp;amp; Shoulders shampoo, or 52 versions of Crest toothpaste do? Procter amp;amp; Gamble Company, the world excellent marketing who think the answer is ‘no’. After several decades of the improved version of a product, lemon flavor of the B products, and oversized, after other things to introduce new, P amp;amp; G has been found that it has sold so many different varieties of products. Now, it has begun to do a strange thing: reduced. Now P amp;amp; G’s list of products in the United States compared with the early 90s has been reduced by 1 / 3. Hair care products alone, on one, it cut nearly half of the product variety. Fewer models, size, packaging and formulation means that consumers have less choice, so sales will decline. Is that true? Wrong. Hair care products market share in the past five years, an increase of nearly 5 percentage points to 36.5%. P amp;amp; G’s total sales, with its global expansion, during the same period has increased by 1 / 3. P amp;amp; G to adjust its product list of activities, only its huge simplification strategy. The company is a drastic reduction of most of its marketing activities in order to cut costs and better customer service and global expansion activities, a variety of complex dimensions of blazing a path. In addition to multiply out of control products that say ‘no’ than it is worldwide, its products, formulations and packaging standardization, sales edge brand, cut inefficient promotional activities, and to reduce new product introduction. It even sacred advertising expenditures of its budget on a careful study under a microscope, so that by the year 2000 the total marketing costs fr