Product endorsements out of the blind alley of celebrity endorsements.docVIP

 PAGE \* MERGEFORMAT 6 Product endorsements out of the blind alley of celebrity endorsements Proliferation of celebrity endorsements, the effect is no longer significant Once upon a time, the rise of product endorsements wind, across the board. Make way, this is a mature brand communication inevitable, especially celebrity endorsements. Compared to other industries, particularly common in the cosmetics industry. Open fashion magazine, click on the network media, watch TV shows, attractive men and women endorsements full of them. It is no exaggeration to say that this industry fattened cosmetics actress or a lot of male stars, no matter how well-known, as long as there is a little star product endorsement. Celebrity endorsements advantage is obvious, especially in the time just emerging, with star effect, can help the rapid rise of the brand, many successful brand can be said is an occasion to star in the east and set sail for. But things have changed, but celebrity endorsements have become commonplace, the effect than ever before. What role did not say, nor right, but consumers have become numb, and then not necessarily for sale have little impact. Maybe a little stimulus for the dealer, because there are many dealers choose to look brand or endorsements, big celebrity endorsements, indicating the strength of the brand owner. Celebrity endorsements, and perhaps only remaining role of such a point. Celebrity endorsements, to follow suit led to a dead end There endorsement, a good product to sell, brand development fast. Tasted the sweetness of the enterprise out of control. The more the more spokesperson find big name signing, fees appeared millions of levels and even a few million level. Many enterprises have to keep up, can not afford to sign a big star sign small star, no matter anything else, just figure someone asked, said that he could stand up straight is also a brand of celebrity endorsements. No way, more people walking, there is a