Product positioning of the hook.doc

 PAGE \* MERGEFORMAT 14 Product positioning of the ‘hook’ Author point of view: what are they selling 100 times more difficult than what is produced. Age of a buyer’s market, the manufacturer is just a synonym for the machine, hair instructions for the machine in the manufacturing process is in fact not manager, but the market to give orders. Of consumer goods packaging is the focal point to attract the attention of consumers, good goods, the packaging will allow products to capture a larger image of the space; function of consumer goods selling point is the desire to incite consumers to buy a bright spot; the price of consumer goods reached a deal to buy the last one off , but also of consumer goods last trump card. Consumers are most needed, the product just there, and this is the product positioning of the ‘hook’. For example, the author in May last year, the Shanghai Golden Lily Health Goods Co., Ltd. Planning’s ‘anti-flu spray’ products (the brand name ‘is indeed a sense of spiritual’), then the product positioning strategy that is still blank. As the positioning in the ‘air disinfectant to kill germs’ selling point, this year SARS (SARS) during natural disasters, the product is simply sold crazy. Later, many similar products to follow the trend up. ‘Air disinfection to kill bacteria’ is in line with the consumers most in need, the product is also just some of the conditions, the product must be popular. Product positioning of the ‘hook’ is usually installed in the ‘product selling’, ‘product packaging’ and ‘price’ on. The following pages on these three aspects to talk about the product positioning of the ‘hook’. The eight kinds of products selling point ‘hook’ First, the concept of speculation the ‘hook’ I not long ago in the ‘Chinese cosmetics’ published articles’ the concept of speculation is’ set of money’ soft weapons’ years, elaborated on the concept of speculation on the power generated by sales of cosmetics, such as: ‘the early nineties, Lia