Products five times the market four and the advertising operation of the combination of ideas.docVIP

 PAGE \* MERGEFORMAT 10 Products ‘five times’ the market ‘four’ and the advertising operation of the combination of ideas We often use the market to differentiate the market life cycle and thus to guide marketing efforts, it seems has become the marketing staff on the basic ideas, they like to relish their markets to determine what should fall within the period, and then based on this period to request ads The launch, to make reimbursement schemes. For tailored advertising the planning sector, product market introduction period, growth, maturity and a period of recession four times in the actual advertising arrangements, the media mix is blunt, it is difficult to be applied directly. Even so, a longer time, practice and thinking, we can generally use the word ‘three’ to be expanded and improved, that can be applied directly advertising acts’ five times’ - ‘knowledge of degree of understanding of , satisfaction, reputation and loyalty ‘, but’ five times’ How was directly applicable to advertising practices it? Products in the market life cycle and how should it ‘five times’ combined use of? We can come to discuss these issues and think about it. First, know-degree phase Known degree of visibility in a narrow sense, that is the extent to which consumers know the brand of the product (just a brand), in general, degree of market knowledge into the key issues. Degree of training knowledge is rough, the surface of the work, funding is also the easiest time of adequate, so I spent most of an advertisement for businesses, it seems that degree of knowledge is not a problem, the marketing staff as well as planners are very engrossed in this aspects of a successful. However, many companies products are very easy to form flattening out of the embarrassing situation, the market half-baked, prematurely, in large measure is rooted in the the. Develop knowledge-degree depends on two aspects: First, funding; 2 is the ‘idea’. The so-called financial security, is the big b