Products have no market no brand is doomed.docVIP

 PAGE \* MERGEFORMAT 8 Products have no market no brand is doomed Many bosses call, to the Blue Colombian Tomohiro Panel ask for help, one after another reaction, the product because of the lack of strong marketing promotion strategies, leading to targeting role of the market is not strong, the market continued to sagging sales and profits, to a certain extent the situation led to the brand can not be opened . In the final analysis, there is no market, destined to the brand has fallen, but also as if the products have no market, talking about the brand has become a river without water, without trees. Market competition has intensified, the brand into the aging problem Market competition intensifies, making Chinese enterprises to establish, build and strengthen the brand has never been any desire to achieve a high degree. However, China’s rapid fall of a number of brilliant 1:00 and then the ‘well-known brand’, but also makes the brand the aging of this phenomenon actually placed in the enterprise front. Then, leading the brand the aging What is the reason? As the internal and external reasons, brand competition in the market visibility and reputation declined, shrinking sales and market share decline to reduce the phenomenon of brands, are referred to as the brand aging. Because the market has changed dramatically, can be described as fast-changing, when the product market quality, quantity to enhance the same time, because the brand can not be with the times, can not satisfy a sense of the crowd with a new generation of consumer awareness, so the brand in the market caused by aging impression of consumer psychology. Lan Chile Colombia international marketing consultants that the foreign market under the brand salient aging performance is high-profile and low visibility. In view of this situation of the brand, often have such a characteristic: to bring this brand that everyone knows that well-known very high, but can not afford in the market has caused co