Products on shelves and are no longer marketable how to do.docVIP

 PAGE \* MERGEFORMAT 9 Products on shelves and are no longer marketable how to do In the fast moving consumer goods sales, the prevalence of this phenomenon: a product sales driven, often can quickly ground floor City, the shelves may have occurred some time after the product unmarketable, KA shelves situation, many manufacturers are also very confused and had to increase the promotion, implementation of the Second Distribution, but the results will often not obvious. Why is the sale of the product will appear the phenomenon of product shelves are no longer marketable after it, in the face of this predicament, as manufacturers, wholesalers, terminal shops how should do then, I will combat the visual anatomy of this impasse , I hope that this revelation will give the industry a few colleagues. Perspective on the real cause of product unmarketable The face of the terminal are no longer marketable products even when the situation facing the shelves, the business staff’s first reaction was: Our products in the store to be competitive and need to write application to the company to policy, engaging in promotion, a last resort trump card: to do Special or direct price cuts. The products are no longer marketable in the real underlying causes no one is interested. 1, terminal of the vivid display not in place. I travel in Nanjing in April, Suguo supermarket in Nanjing, found turned out to be a certain brand of drinks produced in August 2003, Standees boxes also appeared on the macula, ask Promoters say they have new, it is just placedNeed . Would such a product display, vivid display of what kind of experience will give consumers, they will buy? Can imagine the reaction of consumers. 2, the impact of competing product promotions. August market in Jinan several large supermarkets, there has been dairy brand of ‘princes melee’ promotional activity is ‘your side Changba I debut’: Mengniu first to offer ‘buy one get two’ activities, namely, to buy a box to send two b