Products are props marketing as a service.docVIP

 PAGE \* MERGEFORMAT 5 Products are props marketing as a service Homogenization of today, product homogeneity, the brand homogenization, the homogenization of promotion, dissemination homogenization, homogenization has become a feature of brand marketing. Today, we talk about 4P, about location, about integrated marketing, On the differentiation is important for theory to guide practice, unfortunately, most of our business just stay in the theory itself, oral talk, not really practice the implementation of specific operations. homogenization of today, the oversupply has become a reality, all categories outside their range, there are goods to 不愁卖 era no longer exists, increased competition, requiring companies to do marketing, more attention to the consumer segment, understanding and experience, service. In the brand-level ranking, the highest level is the word of mouth, the product is the foundation level, from this point of view, the product is actually completed the course of service, brand and consumer satisfaction with services to build the props, the flooring, custom closet doors kind of semi-finished products and service is the most critical part of generating word of mouth. Services beyond the consumer interests is the essence of the fundamental meet Establishment of service-oriented brand marketing, packaging companies are not the majority of the so-called butler, keys, a class of pre-angel, sale, sale, and so some of the elements listed. We understand that service is a real benefit for consumers to meet the process. The first is customer segments, we have been emphasizing to a greater degree of breakdown of occupation, only brand-specific consumer groups in-depth analysis, and as a brand marketing to the corresponding populations, including the value of the target population characteristics, if the overall home improvement style preferences, color preferences selected using the guidance concerns the criteria established brands, we have 12 kinds of