Products Nestle coffee products taste good.docVIP

 PAGE \* MERGEFORMAT 17 Products Nestle coffee products taste good Domestic public’s awareness of Nestle coffee, perhaps mostly well-known phrase from its advertising phrase amp;quot;Yum!amp;quot; Began. In fact, many in the industry who are familiar with one of its classic stories, and that is the beginning of Nestle Coffee was born, but had too much emphasis on its breakthrough technology to bring the convenience of (instant), which were to sell in a crisis. The reason is that many housewives are reluctant to accept such people feel that because the amp;quot;lazyamp;quot; and use the product. That was in April 1938 l day, Nestle coffee powder developed by spray-drying process formally put into operation in Switzerland, the world’s first instant coffee was born. Very quickly, Nestle coffee will be in France, the United States, Britain and other countries for sale. Today, Nestle coffee has more than 100 countries around the world in sales, the annual consumption of 1.7 billion cups. While the company nearly 24% of the turnover of 11 billion Swiss francs from the beverage, however, is not just a Nestle instant coffee, juices, mineral water manufacturers. In 1990, Nestle’s turnover of 46 billion Swiss francs, while in 1997, the first 10 months had a turnover of up to 56.9 billion Swiss francs, compared with growth of 217.5 percent over the same period last year. By the end of 1994, Nestle has been the United States ‘Financial World’ magazine as the world’s third largest most valuable brand, worth 11.549 billion U.S. dollars, second only to Coca-Cola and Marlboro. It is in all business areas the turnover of the distribution are: beverages (23.6%), cereals, milk and nutrition (20%), chocolate and confectionery (16%), cooking products (12.7%), frozen food and ice cream (10.1% ), frozen food (8.9%), pet food (4.5%), pharmaceuticals and cosmetics (3%), other products and career (1.1%). It is hailed as today’s world in the consumer packaged food and beverage industry