Promotion effectiveness analysis of how to do-.doc

Promotion effectiveness analysis of how to do? Can not ignore the natural growth rate The general store to do the analysis, tend to do more than the same period, while ignoring the natural rate of growth of this important factor. For example, in July, go for a ‘lucky Dazhuan Pan, shopping on the tourist’ events, activities, schedule of 13 days, the data analysis, such as Table 1. Of which: Table 1: ‘Lucky Dazhuan Pan, shopping on tourism’ marketing performance feedback report - key data (omitted) Pre-sales, that is, the first day of commencement of the event to push forward a schedule of the same length (13 days), but the number of days to consider the weekend a considerable. The early growth over the same period (ie, the natural growth rate), that is, relative to the current activities in the early stage of current growth over the same period last year. -10.24% In the data table. Just look at the natural growth rate of this figure is a negative growth. In other words, prior to engaging in activity relative to the same period last year I store sales growth had been negative, and it has accumulated a -10.24% the ratio. With an increase minus the rate of natural increase has reached the 11.34% is the actual growth figures, this is far of 1.1% higher year on year figures. If you look in sales growth over the prior period, the data do not reflect the actual situation, and some too high. Although the event has taken turntable ERNIE promotional way, the surface appears to lively, pedestrian flow and often routed to block store channel to be busy more than the previous, but the growth over last year is still very little. If these two levels of analysis alone, it’s difficult to judge success. However, taking into account the pre-sales have been to decline, the ultimate real growth is still relatively pleasant. This analysis method is learned from their predecessors of. The key is that the natural growth rate - which includes shopping centers throughout the year i