Promotion of the impact of consumers to buy snack foods.doc

Promotion of the impact of consumers to buy snack foods [Abstract] starting from the field investigation, analysis ad spokesperson promotions, markdowns, live free tasting, as well as four kinds of promotional gifts promotional methods on consumers to buy snack food behavior. Through research found that ads for sales promotions and price cuts for consumers to buy snack foods the greatest impact of different income and age of the consumer preference for different promotional snack foods. Leisure food production enterprises should be used with caution price reduction promotions, based on the different brands, and consumer groups for different ages with different promotions. [Keywords:] snack foods; promotion; consumer behavior; influencing factors As consumers gradually increasing the standard of living, leisure and daily life of food products in the consumer spending, the possession of increasingly large proportion, especially for children, young people, the snack food has become necessary to visit them to patronize the supermarket area, whether it is friends, shopping, traveling, watching television, snack foods are essential, and that people are increasingly breaking the ‘snack food: unhealthy food’ traditional concepts, many companies introduced a healthy and delicious snack foods, such as small sweet potatoes, biscuits and other coarse grains, and even some consumers will use to replace the traditional breakfast snack foods. With the growing consumer demand for snack food companies are also increasingly fierce competition between, not only an increasing number of species and varieties of snack foods continue to emerge. Competition among enterprises of various consumer marketing strategy also turns debut. For the purchase of the relationship between behavior and marketing, and many scholars have adopted a variety of analysis tools to examine them. Some scholars in order to determine consumer buying behavior and the use of promotional tools for the relation