Promotional gifts- Consumers in the end want-.doc

Promotional gifts: Consumers in the end want? Promotion, has become the most conventional medicine and health products the most popular marketing tool, its business in the fierce battle has become a fight against competitors, highlighting its own advantages and effective weapon, every holiday, a variety of topics of various patterns of promotion methods varied, particularly among the most common promotional gifts. Gifts generally targeted to consumers in order to free an incentive to shorten or narrow the distance between brands and consumers. Gifts in many forms, often in the form of reward, such as packaging, gift packaging, mailing gifts. Suitable for the timing of promotional gifts Encourage consumers to switch brands from the competition when its own brand; In order to maintain product stability when the frequency of use; Encourage consumers to consider new products, to accept new brands; In order to open up new markets; To test the effect of advertising campaigns, when. Common method First, reward package, also known as an ex-gratia package. Reward package is based on standard packaging of the original price of the supply of a larger package than the standard package, or to standard packaging of other things attached to reward buyers of goods. This method in food, health food, beauty products, cleaning products, and other categories of the use of very extensive. For example: a certain brand of vitamin E products, in its 60 bottling add 15, but the price has remained unchanged, this additional 15 parts of vitamin E is a reward or special part of the consumers is a kind of reward items . Reward package by those who planned listing of new, larger marketers of packaged products, widely used in the change of packaging. Reward package and the same fare reduction, mainly to attract existing customers to encourage those who have accepted the brand’s customers to continue or increase purchase, but as part of its purchase of return. Reward packages can also