Promotional expenses incurred in the disappearance of.doc

Promotional expenses incurred in the disappearance of Promotional expenses increased by 20% over last year, promotions, upgrading of the amount of basically the same as last year, an increase of the cost so much, why is playing a ‘Shuipiao’? Peng where the company mainly engaged in the natural products Children’s Day. The work of a year ago, Wang Peng pragmatic working style and outstanding performance, access to the company’s manager of Jiangsu Province, recognition, and soon he was from a city of two business representatives, was promoted to the current regional manager, director of Jiangsu, Nanjing, the most important market . Shortly after taking office, Peng encountered the first major event - ‘11’ promotion. ‘Missing’ promotional costs Headquarters for the Nanjing market attention from the distribution of promotional costs can be seen. Promotional costs of a market in Nanjing, Jiangsu, the total market in 1 / 3 above; the same time, even more than usual this year’s promotional expenses increased by 20%. Seems like a huge investment in cardiac stimulant, so Peng and highly motivated. Wang Peng made a detailed marketing plan: Promotional Objective: the impact of sales. Children’s Day for the sale of natural products company, autumn and winter is the product of the sales season, while the ‘11’ a year after the Chinese New Year sales season. Promotional theme: ‘child-friendly, natural delivery gift’. Promotion time: ‘11 ‘7-day vacation. Promotions Location: Nanjing, all terminals. Promotion methods: mainly taken the ‘buy four get one free’ means that all terminals use the same promotional materials, the same marketing efforts, promotional products distributors in accordance with the order quantity for each distribution; Promotional examination: The proportion of assessment to enhance sales. After a comprehensive marketing plan, Peng held for the first time since he took office dealer meeting. The meeting, Wang Peng elaborated to dealers throughout the prom