Promotional Micro pharmacy festival.doc

Promotional Micro pharmacy festival During the Spring Festival, has opened micro-channel public official microblogging platform and chain pharmacies, are beginning to hold a micro promotional activities at the festival. Weekdays and promotional activities under the line is different, micro letters, microblogging face is full of promotional activities use of fragmented time group of young people (fans, but activities are directed push, accurate rate. began to try social media for pharmacies, this is different from the traditional way of promotion of the new promotion, they are gradually exploring stage, there is no formation of industry success stories, how to achieve the desired sales results? us only through their own to explore, in practice, to summarize. I recently have tried to micro promotional activities according to the pharmacy, conducted by one research, analysis many of them there are many worthy reference for ways and means by which we analyze together. Online and offline unified planning and execution First, we want to know what is micro-marketing purposes? Micro promotion is the first time orientation promotional information pushed to our target population, in order to promptly buy used. Such is the timeliness and convenience of micro-marketing core strengths, but To achieve the promotional effect, or an entity under the finish line pharmacies to sell products ‘paid off.’ So micro promotional information online and physical activity must be unified under the line up, including the whole text planning, graphic design, soft paper writing etc. so as to ensure the unity of activity, which is a key factor to achieve the ultimate consumer purchase. I recently visited Xi’an Yee Medicine found that when the chain, Xi’an PRC, micro-marketing pharmaceutical chain have to do is still very good, is a unified line on their next promotion and micro-DM single letter, are ‘to promote the opening years of the big, the Healthy home ‘theme. promotional online c