Promotional shopping guide Delegates Handbook.doc

Promotional shopping guide Delegates Handbook The first chapter, the meaning of the representative shopping guide On behalf of the retail shopping guide refers to the terminal through on-site services to guide customers to buy and promote product sales personnel. They are: 1, the image spokesperson Shopping guide on behalf of face to face to communicate directly with customers, and our actions, words and deeds in the eyes of customers on behalf of the company (brand) image. Second, a bridge Shopping guide on behalf of the enterprise (brand) and consumers a bridge between the brands on the one hand, transmission of information to consumers on the other hand turn the consumer comments, suggestions and hope to convey such information to enterprises so that enterprises better services to consumers. 3, Service Ambassador Shopping guide representatives are fully aware of their characteristics of the products sold, trial methods, uses, functions, values, based on a timely manner to provide customers with the best service, advice and assistance to excellent services to conquest customers, the overwhelming competition opponent. Chapter II, shopping guide on behalf of the responsibilities 1, advocacy Brand 1, through communication with consumers at retail outlets, to educate consumers on the brand-name products and corporate image, increase brand awareness. 2, distributed at retail outlets, the brand’s promotional materials and promotional items. Second, product sales Using a variety of sales and service skills, increasing consumer desire to buy and increase sales of our products. Third, product display Do a good job of store vivid, products, POP display, and the maintenance work, products and help maintain the cleanliness and standardization of selling goods on display. Fourth, to collect information 1, collecting customer product expectations and recommendations promptly and properly handle customer objections, and timely reporting to the head. 2, coll