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Promotional staff are the most important run-off terminal
Promotional staff are the most important run-off terminal
Promotion as a marketing tool has been widely used, its favorable factor is the low cost, an evident result. The success of promotional activities to have a good program of promotional activities, adequate preparation in advance, excellent promotional staff, including outstanding sales staff is the key to the success of the activities, but also the most important decisive end.
1, our Promoters team the following common problems:
1, level of education is not high;
2, the relative lack of professional knowledge and sales skills training;
3, the lack of the company’s sense of belonging and loyalty;
4, mobility is greater;
5, the lack of long-term positioning of their own;
Second, how to stabilize our sales team, improve sales performance, from the following aspects:
1 to strengthen the heart to enhance the status of training:
① , abandoned Promoters insignificant misconceptions on the market, the initial establishment of Promoters self-confidence;
② , not everyone can pass Promoters competent work, promotions work is most challenging positions, by far the most difficult, you can give them a rise of self-confidence in a man chest;
③ , if you have a good logical thinking ability, the ability to study to make improvements, dare to discover the problem does not evade the problem and try to find solutions to problems of capacity, the ability to be good at summing up and reflection and so on, you will get the chance to upgrade. To give them a development;
④ , to correct a serious misconception: Business people are not above the Promoters on, not to direct the work of promoters. On the contrary, in order to better serve the promoters is to solve the marketing problems that arise in the process. Because the promoters of the performance of a direct impact on the income of business people, giving them a feeling of equality with others;
The concept of indoctrination in the above, the promotional staff self-
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