Promotions create value recognition.doc

Promotions create value recognition As the marketing concept of hysteresis, in many companies the marketing dictionary, ‘price cut’ is often ‘promotion’ synonymous with the thought of promotion, the first consideration is the ones who enjoy bargain had disturbed the market a ‘blood red’. In fact, the brand identity system is still immature cases, relying solely on low-cost stimulation, it is difficult to enable consumers to obtain satisfaction, unless the entire market landscape highly transparent screening of goods to consumers to understand the pros and cons and mastered the allocation of costs concept. Therefore, no reason to frequent low-price promotion would make the brand carries ‘low’, ‘poor’ heavy burden, brand narrow path will eventually be killed in the price war. Another way a promotion is that through the complete product design, to create the value of goods identification, so that customers without changing the price, harvest more sense of the value in order to establish a premium income, to stimulate sales. A complete product design refers to a complete sense of the products will have three levels, namely, core products, peripheral products and extension products, core products more competitive reflected in the technical content of external main services, extension part is more of a kinds of feeling, a different experience. These three dimensions complement each other before the formation of a complete product concept. Founded in 1887, Taiwan’s railways, a loss year after year, but in the implementation of solutions to increase the value of promotional measures, from the era into a profit. 216 stations in Taiwan, there are two small station ‘Yong Kang’ and ‘security’, before the railroad station every day to sell tickets, but more than 3000 yuan, only be regarded as third class of the Way, the Taiwan Railway will be tickets to commercial packaging, introduction of ‘Yongbaoankang’ commemorative ticket and the increase for the three different pa