Promotions errors Case Analysis.doc

Promotions errors Case Analysis Enterprises in the sales of new products (services), had always wanted to rely on the excellent performance of new products and innovative marketing plan in one fell swoop a profit, however, showed many cases, companies do not make a profit, and even suffer a loss, why they fail ? Let us look at the following four cases. The poor design of imminent doom ▲ ▲ As early as 1968, Taiwan has a soap company specializing in the production launch of a lemon soap, lemon as raw materials which are not just manufacturing, but also in the modeling and real lemon is also exactly the same, complete with lemon shape, color, fragrance win, 1:00 curiosity among consumers has stimulated the desire to buy. However, after the discovery customers to use its advantages and disadvantages is: Yuangun the soap body, after cleaning the bathroom is not easy to hold, and the uneven surface of the body is not comfortable rub. As a result, many customers will no longer be used after one to patronize it. Style, looks very new lemon soap has failed, why? Analysis: The new products, though novel, but do not give consumers the convenience of the actual or even spending habits with the original conflict. Consumers spend money to buy the new products, convenience, suitability and superiority, when the new products can not make customer satisfaction, it would be difficult to escape the fate of failure. Revelation: New product design is good or bad, is one of the keys of their success. We say that the new product designed to be ‘good’, not just that his style, shape the ‘new’, ‘odd’, able to attract customers, but also demanded that the new product designed to unavoidably take into account consumer needs and use. If the appropriate height, the convenience of hand, size, alignment, and so had to make consumers feel comfortable. In short, in order to make the new products do not fail, first and foremost thing is to have the characteristics of commodities, ‘the skin