Promotions injury crisis and coping style.doc

Promotions injury crisis and coping style Abstract: In recent years resulting from improper sales by consumers personal, financial and other examples of damage constantly, and the corresponding increase in crisis. Although the government adopted a series of measures to regulate business sales practices, but difficult to define the various forms of promotion hurt. In China on the basis of external research, through case analysis, the concept of crisis hurt sales promotion, classification and interpretation of coping styles were not only enriched the content of marketing safety studies, allow enterprises to promote better understanding of the direct negative effect of injury to help to regulate their own sales practices, but also for developing more effective marketing mix to provide basis for decision making. Keywords: Promotional injury crisis; false promotion; personal injury; financial damage In recent years, with the process of China’s integration into the world economy is accelerating, China’s market soared on the number of supermarkets, which directly led to the fierce competition between supermarkets. In this case, the supermarket is becoming more and more frequent promotions and diversification. While China introduced in October 2006 a lt;lt;retail sales behavior management approachgt;gt; attempt to regulate retail sales practices, but because the promotion was a result of consumer personal, property and other examples of damage is still emerging, such as Chongqing Carrefour stampede promotions, flooding the market with false promotional events.  Home and abroad through the literature search, the crisis of marketing research related to product harm crisis, the price of injury crisis, the crisis hurt sales in three aspects, including damage to the product of a systematic crisis, relatively more research, while few studies two types of crisis. for injuries frequently occur promotional reality, although the government adopted a series of regul